A B C D E F G H I J K L M N O P Q R S T U V W X Y Z All
Rakesh, T. S.
- A Case Study on Small Scale Soft Drinks Manufacturing Entrepreneurs in Belthangady Taluk
Authors
1 Post-Graduate Studies and Research in Commerce, University of Mysore, Mysore, Karnataka, IN
2 DOS in Commerce, University of Mysore, Mysore, Karnataka, IN
Source
Journal of Entrepreneurship & Management, Vol 6, No 2 (2017), Pagination: 40-45Abstract
There are many small soft drinks manufacturing units operating in the Dakshina Kannada district, one of the coastal regions of Karnataka state. It is a region having a long summer periods with radiant heat. These small local soft drinks makers try very hard to conquer the market. Many units started running the soft drinks manufacturing business after the survey of market potentials in this region and tried to cater to the needs of the local consumers. These local players have a strong network with retailers to reach consumers in this region against multi-national companies (MNCs) like Pepsi Co and Coca Cola. In this background, the current study is taken up to highlight the problems and challenges which are faced by the local soft drinks makers in Belthangady taluk of Dakshina Kannada district.
Keywords
Carbonated Soft Drinks (CSDs), Coca Cola, Entrepreneurs, Pepsi, Multi-National Companies (MNC), Local Players.References
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- Factors Influencing Buying Behavior of Consumers of Domestic Soft Drinks:A Case Study
Authors
1 Department of PG Commerce, University of Mysore, Manasagangothari, Mysore, Karnataka, IN
2 Research Scholar, University of Mysore, Mysore And Asst.Professor, Department of Commerce, S.D.M. College (Autonomous), Ujire, Karnataka, IN
Source
NITTE Management Review, Vol 10, No 2 (2016), Pagination: 44-53Abstract
Many local soft drinks manufacturing enterprises are operating at the regional level and a few of them operating at the national level which are quietly stealing the thunder from the two multinational giants like Pepsi and Coca Cola by selling quality products pricees cheaper than those of MNCs. This is particularly happening mostly in all small towns and rural areas. To be a successful enterprise, one should understand the buying behaviour and also the factors which influences the consumer to buy the product. In this background, the present study is taken up to understand the consumer perception and buying behavior towards local soft drinks. The study identifies factors which influence consumers to prefer domestic soft drinks in the market with Dakshina Kannada region as a representative case.The study shows that all the age groups of consumers are satisfied with domestic soft drinks in this region and the factors like price and availability of the products are the most important factors which are influencing the consumers to prefer domestic brands in the market.
Keywords
Consumer Perceptions, Coca Cola, Domestic Players, Multi-National Companies Parle, Pepsi, Soft Drinks.References
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- A Study on MSME Entrepreneurs' Perception Towards Financial Institutional Support
Authors
1 Professor, Department of Commerce, University of Mysore, Mysore, Karnataka, IN
2 Assistant Professor, Department of Commerce, Sri Dharmasthala Manjunatheshwara College (Autonomous), Ujire, Karnataka, IN
3 Research Scholar, Department of Commerce, University of Mysore, Mysore, Karnataka, IN
Source
Journal of Entrepreneurship & Management, Vol 8, No 3 (2019), Pagination: 31-38Abstract
There are more initiatives taken by the government of India to promote entrepreneurship among the young Indians with a lot more financial supports and schemes. In this background, it is the right time to evaluate schemes and supportive institutions, which are promoting the entrepreneurship in India. This present study is conducted to highlight the perception of the Micro, Small and Medium Enterprises (MSME) entrepreneurs towards the financial institutional support for the development of the MSME in India especially Small Industries Development Bank of India (SIDBI) supportive schemes. Total 400 respondents were selected across the Karnataka to evaluate the performance of SIDBI and also to highlight the satisfaction level of the entrepreneurs towards the SIDBI supports.Keywords
Entrepreneurs, SIDBI, Financial Institutional Support, SIDBI MUDRA, Start-Up, Stand Up.References
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